The goal of the workshop is to develop a broad awareness and understanding of all the different ways to measure the usability and user experience of various products. The workshop will review the strengths and limitations of different usability metrics, and under what circumstances different metrics should be considered. During the workshop we will use basic statistical techniques to analyze a wide variety of UX data so we can distill key patterns or trends in the data.
A wide variety of UX metrics will be reviewed, including performance-based metrics, self-reported metrics, behavioral metrics, and comparative metrics. We will also show techniques for combing metrics into an overall UX scorecard. Throughout the workshop there will be examples of how to present and report UX metrics in a clear and persuasive way.
The workshop will wrap up with a discussion of different tools and techniques to collect quantitative data that is budget and time friendly, as well as create a culture of measurement within your design organization. There will be various exercises throughout the workshop to give you hands-on experience with analyzing different types of UX metrics. Much of the material covered will be based on the book “Measuring the User Experience” co-written by the presenter.
Dr. Bill Albert is Executive Director of the User Experience Center (UXC) at Bentley University. Prior to joining Bentley, Albert was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-doctoral Research Scientist at Nissan Cambridge Basic Research. Albert currently teaches in the graduate program in Human Factors in Information Design at Bentley University. Albert has published and presented his research at more than 30 national and international conferences. He co-wrote (with Tom Tullis) the first book on usability metrics, “Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics.” He also co-wrote (with Tom Tullis and Donna Tedesco), “Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies.” Albert is Co-Editor in Chief of the Journal of Usability Studies.