Wolf Brüning

How to build awesome products – 13 principles for an efficient Product Discovery

Thursday, October 18th

11:20 - 12:00

Key Learnings

  • Why Product Discovery is the most important step in digital product development
  • Structure a Product Discovery with Design Thinking to keep the team focused on the user
  • Create an environment for an effective Product Discovery
  • How to teach your organization about the importance of doing thorough Product Discovery

How does OTTO find the right product to solve a certain problem? In his talk Wolf will show how the agile product teams at OTTO use Design Thinking to give structure to their Product Discoveries, to focus on the user and to ultimately create innovative products. He will share OTTO’s 13 principles on how to create the right environment and how to facilitate every part to do efficient Product Discoveries. Furthermore he will show how he and his team educate product teams and stakeholders of OTTO in why and how to do Product Discoveries.


Thursday, October 18th

11:20 - 12:00


Wolf Brüning

Executive User Experience Designer - Otto (GmbH & Co KG)

Wolf is a Hamburg based Senior User Experience Designer. He is working at the e-commerce department of Germany’s second largest online retail company OTTO. He is also the lead of the Discovery School, OTTO’s internal training program for Design Thinking and Product Discovery. Besides his job he is blogging about user experience and product management on hin blog produktbezogen.de