When it all boils down you can say that viewing payments, account overviews and statements from your bank on your mobile phone is nothing more than bits and bytes moving around on a disk. It is just data. But this is not how we as humans perceive it. Digital products needs to pay attention to human factors like feelings and emotions – also when it comes to financial products. We found, that hitting users feelings and emotions is the best way to build both trust and massive adoption. Based on experiences with Danish fintech products like MobilePay and Spiir, I will present my take on how you get trivial products to really mean something for your users. Eventually, they can become even more popular than Facebook!
Peter Gregersen is a Danish UX Designer. He has conceptualized and designed mobile banking products since 2007, including award winning Danske Mobilbank (Denmark’s first native mobile bank) and MobilePay (the largest Nordic mobile payment solution).
Currently, he is working on strategic projects and concepts for MobilePay and it’s 4 million Nordic users.