Key Learnings

From “no idea” to user focus – how to launch a successful auction platform from scratch. Jürgen will share his insights on establishing a user-centered development project in a non-technical company with almost zero resources.

“When the project got stuck the first time, we started to deal with questions like: How to set priorities if everything seems equally important? How to decide what to omit, before running out of resources? How to measure the success of our software product?”

The UX learning curve: From guessing to measuring

At this point, the project needed a change of focus towards a single source of truth: The future users and their needs, pains and gains.

Jürgen will explain why a user-centered approach means first of all a change of mindset for everybody and how to implement the user focus in an agile environment.

Moreover, Jürgen will share his learnings on how visualization and prototyping can establish a shared understanding throughout the project team and how almost anybody can be a user researcher by applying a few hands-on methods.

Opinion vs. data

The session will provide you with real-life examples of how user research changed the outcome of the project and offer some crucial light-bulb moments for the team, showing the difference between opinion and data: “What we thought users would do“ vs. “What users actually did“; ”What we thought was important“ vs. “What actually was important“.