How does Big Data feel like? Signal is a VR innovation study / vision / experiment of future business UI’s supported by AI. „Signal“ makes it possible to understand Big Data – you can feel Big Data. Manipulate data in real time and train an individually interacting AI for future decisions.
For SAP Customer Experience Labs Anja is responsible for Innovation & Strategy. Here she is working on defining the vision of Customer Experience (touch points – inputs – outputs) and e-Commerce in SOON (near future) and VISION (further future) by integrating new emerging technologies.
Before she built up the Usability & Interaction Design Department and worked as Principal User Experience Designer defining and developing concepts and interaction flows for applications cross the board / cross devices / cross focus groups for SAP Customer Experience applications, apps and enterprise solutions.
Beside of this she was leading the Innovation Team within the Customer Experience Design Department which is developing and designing innovative scenarios and stories for Customer Engagement and Commerce.
Prior to joining SAP Customer Experience:
She was working as an Interaction Designer for kontrastmoment, an interdisciplinary design agency. Main focus here was developing and designing haptic and ergonomics for BMW/MINI/Rolls Royce interior as well as interaction patterns and concepts for BMW/MINI/Rolls Royce man-machine-interfaces (HMI). Anja studied Industrial Design at hfg – Hochschule für Gestaltung Schwäbisch Gmünd and was offered a 2year teaching assignment and assistance position for interdisciplinary customer focused projects.
Anja loves photography and sports, especially mountain biking, sailing and horseback riding.