Christophe Mallet

How (Not) to Tell Stories in VR

Thursday, October 18th

13:15 - 14:00

Key Learnings

  • Learn the meaning of Audience Experience (AX)
  • Experience the behavioral impact of immersive tech through academic research examples.
  • Understand the most important “Do’s & Don’ts” of Immersive Storytelling to create better products

2 years ago, Christophe created a Christmas Tale in Tilt Brush for his girlfriend and the experience went horribly wrong…A case of very bad UX.

Drawing from what he and the immersive tech industry has learned in the past 2 years, this talk examines what it means to tell stories in Virtual Reality. What is Audience Experience Design (AX) and why does it matter? Why and how does ‘presence’ produce a distinct impact? What is the new role and required skills for creators?

The age of Audience Experience brings new consideration to experience design. The talk explores these trends in storytelling, among others:

1) Experience and behavioural design;

2) Naturalistic and diegetic UI

3) Lessons in world-building for designers;

4) Emerging ideas in storytelling and AX.

These concepts are supported by current examples of VR experiences.

Thursday, October 18th

13:15 - 14:00

Christophe Mallet

Entrepreneur - Somewhere Else

Christophe co-founded Somewhere Else, the London-based creative agency and immersive tech consultancy. A marketing veteran with 8 years of experience in digital & social media strategy, Christophe saw the potential of Virtual and Augmented Reality for brand communication early. At Exzeb, a Paris-based VR studio, he grew his passion for immersive storytelling, interactive design and emerging tech through projects for the likes of Canal+, Resident Advisor and Sony.

Christophe strives to make immersive tech work harder for clients, and started Somewhere Else to position AR, VR and MR as solutions that empower client strategy. He has so far helped adidas, Exxon Mobil and Samsung among others achieve their full potential in the Age of Experience. Christophe is a member of the Uni-XR (previously Uni-VR) and a guest lecturer on immersive technologies at ESCP London and CREA Geneve.

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