Akar Sumset is the founder of INVERTIV, a “Product Driven” training and consultancy company. He’s been working on digital products for almost a decade now. Akar holds a master’s degree on Persuasion and a Bachelor’s degree in Mathematical Engineering. The companies he has worked with includes Coca Cola, Vodafone, Comodo, Turkcell (Turkish Telco Giant), Akbank (Leading Turkish Bank) etc. and some startups including Zeplin.io (During his time at Startupbootcamp). He’s also a top writer at Medium writing for publications like UX Collective, UX Planet as well as Smashing Magazine. He organizes ProductTank Istanbul and enjoys speaking and hosting workshops at international events.