Andy Dae-Yol Na

AI inspired vehicle experience

Wednesday, October 17th

15:45 - 16:30

In the dawn of Industry 4.0, artificial intelligence influenced most industries and their products. So does Automotive Industry. What is the Vehicle in terms of Mobility 4.0? What will be changed in the car with Robot technology? And the Vehicle experience? Since the announcement of Google’s autonomous car at 2010, the vehicle experience changed a lot. After the launching of Apple’s CarPlayTM at 2014, its Interface penetrated into car software industry.
What can you expect the change of user’s life in the car when you live in industry 4.0? What is the difference between Car and Robot? What will be new services with the help of implementing sensors, radar, cameras, Lidar (a remote sensing system).
Let’s discuss new Experience and Life based on Mobility 4.0.


Wednesday, October 17th

15:45 - 16:30


Andy Dae-Yol Na

HEAD OF USER EXPERIENCE - Daewoo Electronics

I’m a head of UX Design team, worked based on both Customer centric and Business-friendly Insight, harmonized with Global Talents. Proven UX design skill and management ability making something innovative enough to be the best practice in the target business area by the design experimentation & insight. Challenged to make world 1st & best design concept leading the design trend. Main projects are mini IoT, 3rd Generation wall-mounted washing machine with SmartHome(SKT SmartHome, Alibaba’s Ali-Smart, JD.com’s SmartHome), I launched MelOn Music Store(50% of Korean Music Market). I also launched LG SmartWorld(App Store of TV, Smart Phone, Washing Machine, Refrigerator, etc). I was an the UX pioneer of LG, head of 1st Service UX Design and 1st establisher of LG UX Identity.