Yannick Forster

Usability at OEMs

Wednesday, October 17th

10:15 - 11:00

Key Learnings

  • Understanding of how to apply different usability tools in product development process by the example of the customer usability center at BMW
  • Learn about new technoloical innovations and how they drive the ser Experience in Automotive

Ensuring the Usability of Human-Machine Interfaces is a prerequisite for their safe and efficient use. Technological innovations such as multimodal HMIs (e.g., gesture or speech-based interaction concepts) or the advancements of Automated Driving Systems (ADS) create new challenges to Usability Engineers. The talk will present how different usability tools can be used to support and guide the design process during different stages of the innovation and development cycle.

Participants will be able to get an in-depth understanding of how to apply different usability tools in product development process by the example of the customer usability center at BMW.


Wednesday, October 17th

10:15 - 11:00


Yannick Forster

UX PHD Candidate - BMW

Yannick studied Psychology at the University of Wuerzburg and the University of Texas at Austin. During this time he specialized in traffic psychology and human factors research. Having graduated with a Master’s degree in 2016 he worked at the Wuerzburg Institute for Traffic Sciences before starting a PhD position at BMW. He is currently developing a novel evaluation methodology for human-machine interfaces in the area of automated driving. His research interest is mainly focused on trust and the relationship to affective consequences of technology use.