Bill Albert

Exploring the Emotional User Experience

Wednesday, October 17th

14:50 - 15:35

Key Learnings

  • Understand the specific emotions that are critical to designing a great user experience
  • Appreciate the specific challenges to collecting and measuring the emotional user experience
  • Gain exposure to various tools and techniques to measure the emotional user experience
  • Take home some ideas about how to better incorporate emotional UX data into the design process

It’s no longer good enough to design products with great usability. Products need to deliver a great emotional experience in order to meet rising user expectations, as well as achieve aggressive business goals. In my talk I will share a new way to think about the emotional user experience (EUX). I will explore six critical facets that play a significant and unique role in shaping the emotional user experience: Stress, confidence, trust, affect, frustration, and engagement.

Next, I will review different ways to measure the emotional experience, including technologies such as facial expression analysis and skin conductance, as well as more established data collection techniques such as validated survey questions. There will also be a review of some of the specific challenges in measuring the emotional user experience along with tips to obtain a reliable measures in a cost effective way. I will wrap up the presentation with a discussion of how to build a design process focused on the emotional user experience.


Wednesday, October 17th

14:50 - 15:35


Bill Albert

UXC - Bentley University

Dr. Bill Albert is Executive Director of the User Experience Center (UXC) at Bentley University. Prior to joining Bentley, Albert was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-doctoral Research Scientist at Nissan Cambridge Basic Research. Albert currently teaches in the graduate program in Human Factors in Information Design at Bentley University. Albert has published and presented his research at more than 30 national and international conferences. He co-wrote (with Tom Tullis) the first book on usability metrics, “Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics.” He also co-wrote (with Tom Tullis and Donna Tedesco), “Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies.” Albert is Co-Editor in Chief of the Journal of Usability Studies.