It’s no longer good enough to design products with great usability. Products need to deliver a great emotional experience in order to meet rising user expectations, as well as achieve aggressive business goals. In my talk I will share a new way to think about the emotional user experience (EUX). I will explore six critical facets that play a significant and unique role in shaping the emotional user experience: Stress, confidence, trust, affect, frustration, and engagement.
Next, I will review different ways to measure the emotional experience, including technologies such as facial expression analysis and skin conductance, as well as more established data collection techniques such as validated survey questions. There will also be a review of some of the specific challenges in measuring the emotional user experience along with tips to obtain a reliable measures in a cost effective way. I will wrap up the presentation with a discussion of how to build a design process focused on the emotional user experience.