Akar Şümşet

Gamifying Products Using Behavioral Design Techniques – A Holistic Application

Wednesday, October 17th

10:15 - 12:30

Key Learnings

  • Describe to potential clients how the holistic approach to to UX design demands brand integration with gaming strategies.
  • Discuss the how human behavioral aspects are supported by integrating gaming techniques into the usability of a product.
  • Describe to potential clients how brand and gaming integration significantly adds measurable value to the user experience.

This workshop will first show participants how brand, product and ux design relate to each other and where gamification sits in this web of relationship. Then, we’ll learn why gamification works and how it is applied from a behavioral design point of view. This is a very hands on and high tempo workshop. Participants will engage in various activities like creating proto personas, defining business goals, determining motivation sources and creating behavior loops in order to gamify their products.

 

-> Describe to potential clients how the holistic approach to to UX design demands brand integration with Gamification strategies.

-> Discuss the how human behavioral aspects are supported by integrating gaming techniques into the usability of a product.

-> Describe to potential clients how brand and gaming integration significantly adds measurable value to the user experience.

You can join our Masterclasses without prior registration, but the number of participants is limited.


Wednesday, October 17th

10:15 - 12:30


Akar Şümşet

Founder - Invertiv

Akar Sumset is the founder of INVERTIV, a “Product Driven” training and consultancy company. He’s been working on digital products for almost a decade now. Akar holds a master’s degree on Persuasion and a Bachelor’s degree in Mathematical Engineering. The companies he has worked with includes Coca Cola, Vodafone, Comodo, Turkcell (Turkish Telco Giant), Akbank (Leading Turkish Bank) etc. and some startups including Zeplin.io (During his time at Startupbootcamp). He’s also a top writer at Medium writing for publications like UX Collective, UX Planet as well as Smashing Magazine. He organizes ProductTank Istanbul and enjoys speaking and hosting workshops at international events.