This workshop will first show participants how brand, product and ux design relate to each other and where gamification sits in this web of relationship. Then, we’ll learn why gamification works and how it is applied from a behavioral design point of view. This is a very hands on and high tempo workshop. Participants will engage in various activities like creating proto personas, defining business goals, determining motivation sources and creating behavior loops in order to gamify their products.
-> Describe to potential clients how the holistic approach to to UX design demands brand integration with Gamification strategies.
-> Discuss the how human behavioral aspects are supported by integrating gaming techniques into the usability of a product.
-> Describe to potential clients how brand and gaming integration significantly adds measurable value to the user experience.