Russ Wilson

Achieving product excellence through measurement

Wednesday, October 17th

16:45 - 17:30

Hall 1

Key Learnings

  • Understand the three most important tools to measure UX and when to use them
  • Create a mindset for which methods and approaches do you have to use to measure UX
  • Derive for your companies the out of strategy of Googles UX metrics, how you can use it

This talk will cover how Google measure the User experience.

  • What to measure,
  • when to measure,
  • and how to measure

our HEART framework are HaTS tool, CSAT, NPS, etc.

I want to talk about the kinds of metrics you can use, the tools you can use, the approaches (automated, qualitative, etc.)
the difference between signals for top executives and actionable information for teams.

Wednesday, October 17th

16:45 - 17:30

Hall 1


Russ Wilson

Director & Head of Design for Google Cloud Platform - Google

Russ Wilson joined Google as Director & Head of Design for Google Cloud Platform in March 2016. Russ Wilson joined Microsoft in December 2013 as a Partner Director and Head of Design for Business Intelligence, a collection of products and services that enable you to visualize data, share discoveries, and collaborate in intuitive new ways.

Prior to Microsoft, Russ was the founder and Director of IBM’s Mobile Innovation Lab. The mission of the lab is to identify disruptive mobile technologies and trends and transform them into new products and solutions that deliver significant value to individuals and companies.

Russ also served as the Head of Design for IBM’s Application and Integration Middleware business unit, providing design leadership for Websphere, MobileFirst, Pure, IoT, and SmarterProcess. As one of IBM’s new Design Executives, Russ helped to teach and evangelize design thinking throughout IBM, and influence a new era in software product development.

Prior to IBM, Russ was the worldwide Senior Vice President of User Experience at CA Technologies where he led the development of an enterprise-wide design language and a common application platform. Russ joined CA as part of the acquisition of NetQoS, where Russell was one of the original executives.

Russ is a serial entrepreneur, an experienced executive, and has proven success in both startups and large companies. His interests include approaches to innovation, user experience design, rapid prototyping, and team building.