Kevin Lee

Opening Keynote: Change is the only constant: how to scale the impact of design

Wednesday, October 17th

09:20 - 10:00

Hall 1

Key Learnings

  • Identify operating ethos that define persona of team members to work more effective
  • Create experience models for all products in your company
  • Define and develop design systems that provide user experience standards
  • Develop repeatable, scalable, and lean co-creation practice

In today’s world, it’s commonplace for design to have a real impact on individual products and services. However, scaling the impact of design across an entire organization presents a monumental challenge, particularly when considering the cultural, cross-departmental and political factors that often get in the way of progress. As designers, the only chance we have to achieve widescale impact is not through our skills and expertise, but by way of a change in our mindset and workplace behavior. There are four tangible actions you can take to scale design impact in workplace: form an operating ethos, develop experience models, build design systems and define a lean co-creation practice.


Wednesday, October 17th

09:20 - 10:00

Hall 1


Kevin Lee

Executive Director, Vice President and Head of Design - Visa, Inc

Kevin Lee is Executive Director, Vice President and Head of Design at Visa, Inc, responsible for setting the vision and the strategy of design and user experience for Innovation Centers in Europe and CEMEA. Previously he was responsible for building and leading Visa’s global digital design team and brought in human-centered design and design thinking expertise to help designing the innovative digital product experiences as well as innovative design systems platform which has been recently recognized by Fast Company for 2017 Innovation by Design Awards.

Prior to Visa, Kevin led the design studio at Samsung responsible for the overall product strategy and design of wearable and IoT and launched Gear Fit, Level and Circle. Kevin also led the global design team at eBay and Paypal, where he led the design efforts on several key products such as checkout, shopping cart, and shopping showcase to name a few. Prior to eBay, Inc., Kevin led the design team at Whirlpool Corporation designing and launching the company’s first digital touch screen consumer products and connected device strategy with several CES awards and industry recognitions. Before Whirlpool, Kevin led a global cross-functional team of designers and engineers at GE Healthcare driving and launching award-winning software and hardware products, one of which is called Vscan where it was named by TIME magazine as The 50 Best Inventions of 2009.

He has a M.S. in Human-Computer Interaction from Carnegie Mellon University, and graduated from Mercer University with a B.S. in Technical Communication / Ergonomics. Kevin is contributing author for several books and speaks at some of the influential design conferences in the world.