The modern digital landscape transformed the way companies do business and the fundamental definition of sustainable business.
The software is now the connective tissue of every product and service, and people increased affinity with technology redefined their experience standards and expectations.
This scenario has a bi-dimensional effect on organizations of all kinds.
Internally, this shift is quickly becoming a crucial operational challenge for businesses that require a complete rethinking of the way they organize and manage their work.
Externally, human-centricity has become a mandatory requirement to achieve success. Defining a business model around the continuous fulfillment of human needs is the only way to establish a sustainable business.
In this session, combining my experiences at Apple, Google, Samsung, Nokia, and Sony, we will introduce operational principles and present practical examples that can be implemented to establish a human-centered impact-oriented problem-solving practice, horizontally across any organization.
How to form an efficient team, how to architect a supportive workspace, how to define a productive process, but also how to manage team finance and how to connect multiple streams of work, are few examples of what will discuss in this session.
The human-centered, impact-oriented, culture behind this paradigm has the ability to improve employees performance, increase customer satisfaction, and ultimately, increment business profitability and longevity.
Andrea Picchi is an experience designer with a background in cognitive psychology and computer science that refined his background in human-computer interaction at Stanford and design thinking and business at MIT.
With 20+ years of experience in UX-UI, product and service design field, in the past 10+ years, he has been leading teams and personally contributing to the creation of integrated omnichannel, holistic, experiences.
He had worked with, and for, companies like Apple, Google, Samsung, Nokia, and Sony, but also Virgin Media, Ryanair. He’s currently Design Lead at British Airways.
While remaining focused on the human-centered craft of experience design, in the past years Andrea dedicates himself to the challenge of adopting, nurturing, and scaling the human-centered mindset inside an organization.