Julie Blitzer

Cross-Cultural, Multilingual, Localised, Global Design

Wednesday, October 17th

14:50 - 15:35

Key Learnings

  • Understand leading models of approaching cultural and linguistic differences that can inform your design process
  • Explain the primary differences between high-context and low-context cultures to optimize processes in your daily work
  • Discover practical tactics and methods for validating that your project can fit various cultures
  • Structure and conduct user research activities to develop an empathetic perspective on cultures different from one’s own

Today’s devices, interfaces, screens and apps are no longer local. You design something in one language and one day it may be translated into another. Your users may be experiencing your designs in English, while their mother tongue is something else. This talk will introduce anthropological, psychological and linguistic research on how people from different cultures, languages and places may interpret information differently. It will then show real-world examples of successes and failures. Finally these research learnings and examples will be transformed into a series of guidelines for how to approach design projects considering modern globalisation and multilingualism. We as designers can do better at serving our users and not assume they speak or understand our own language or share our perspective.

 


Wednesday, October 17th

14:50 - 15:35


Julie Blitzer

Digital User Experience Manager - Design Group Italia

Julie Blitzer is the Digital User Experience Manager for Design Group Italia, a studio with nearly 50 years of leadership in design, branding and innovation for clients around the world. She earned a Master in Interaction Design at Domus Academy in Milan and a B.A. in Government from Claremont McKenna College. Julie has worked on projects with B2B, enterprise and consumer, including for startups, e-commerce, consumer electronics, fashion, banking, education, non-profit, and governments.

Julie loves the challenge of working on any kind of interface: apps, websites, interactive installations, and even home appliances. Her recent projects have been focused on Industrial IoT, wearable devices and Fintech. She teaches and mentors for Thinkful, General Assembly, Startup Weekend, Girls Who Code, and more.

Julie has spoken at numerous conferences and events including SXSW Interactive, IxDA’s interaction conference, DroidCon & Netroots Nation. Julie also is a Lecturer at both Domus Academy and Nuova Accademia di Belle Arti locally in Milan.