Ranjeet Tayi

Human With Machine: Harnessing power of UX for Securing Data

Wednesday, October 17th

11:10 - 11:55

Key Learnings

  • Understand the data security challenges for designing products with a new market category where no users exist.
  • How ML / AI technologies help to create better UX to help the user in analyzing, recommending, alerting and protecting the data risks.
  • How Ux team can lead innovation projects which can get productive and create great value for customers.
  • How to start small and enhance the product UX strategically over time with greater value and building trust.

Data is the new currency and everyone wants to steal it. Next generation data security challenges require next-generation solutions with the great user experience. Seemingly every day, a new onslaught of fresh challenges to data security arise. This is, in part, because of the increasing proliferation of sensitive data in the cloud and mobile environments, data lakes and other big data repositories. “Despite all the time, effort and billions, maybe trillions, of dollars spent, security are not working. Security breaches are still on the rise because most organizations are having issues with detecting and protecting their sensitive data. Uniquely unified, data-centric security that empowers organizations to quickly and accurately assess where they need to focus investments and resources to reduce the escalating risk of data breaches and misuse. User experience (UX) design plays a critical role in empowering people to protect their privacy by controlling their data. A human-centered design approach to security can bring together what’s desirable to people, possible with technologies like Machine Learning / Artificial Intelligence. This will help security analysts to analyze, recommend, prioritize and protect data risks and viable in a business and regulatory context.


Wednesday, October 17th

11:10 - 11:55


Ranjeet Tayi

UX strategist - Informatica

Ranjeet Tayi is product designer & Ux strategist with 15 years experience crafting world-class Ux for enterprise – cloud software products with the human centric approach. Most products he designed ranked top in the category by industry analysts and currently leading Ux team for Informatica Data Security Products. He started his career as design entrepreneur, co-founded Mind Visions and later worked with SumTotal, Cognizant & Pure IT Usability Research.

He co-founded Ignite Hyderabad and core team members / co-curator for UX India & Usability Matters.Org. He mentors startups share design happiness by speaking at conferences and leading workshops. Graduated in Design Management from Grow, USA and also holds a research master’s degree in philosophy (M.Phil) in Mass Communication, master’s degree of arts in Advertising and an Advanced Diploma in Multimedia.