Ramy Nassar

AI & Machine Learning for UX Designers

Research has found that one of the main hindrances of effective AI deployment within industry, is the inability to demonstrate clear, effective data-strategies with specific results in mind. This course will allow you the unique opportunity to apply effective design thinking methodologies to applied machine learning across Canadian Industries.


Pre Workshop Ticket

15. October – Messe Graz
Register now to access this Pre Congress Workshops

Regular 390,00 €
excl. VAT
Limited to 20 participants



This highly interactive and hands-on workshop offers a deep dive into AI, machine learning, and other emerging technologies targeted at leaders responsible for creating disruptive new digital products & services. The program is intended for those with or without a strong background in machine learning, AI, and related technologies – no technical expertise is assumed.

Participants can expect to walk away with a comprehensive understanding of how AI and machine learning work as core technologies and a wide range of applications, including; recommendation engines, personalization, predictive analytics, conversational/voice interfaces, and process automation.

Beyond just application areas, participants will learn a range of innovative tools, methodologies and frameworks that can be used to ensure that products & services meet the real needs of end-users and customers. User flow state design, confusion matrices and AI-focused ideation methods will all be introduced throughout the day.


Design Thinking Applied to AI & Machine Learning: TMLS 2019 Workshop will be offered in a modular format. The full-day workshop is intended for all participants, including those with a limited technical background in machine learning.
For those who are deeply familiar and comfortable with the various technical aspects of machine learning, AI, etc. (hint: if your job title has the word data in it, this could be you), you may choose to do the half-day ticket option (Modular 2), arriving between 12:30-1:00. All participants are encouraged to join for the full day, if possible.


This workshop is modular, with the morning session focused on individuals who do not have a strong background or foundation in AI, machine learning and related technologies. This offers product managers, UX designers, strategists, and marketing professionals an opportunity to learn how these technologies truly work, and how they can be leveraged.

Modular 1

9:30 – Coffee, arrival, networking
10:00 – Machine Learning 101
11:00 – AI & Advanced Topics in Emerging Technology
12:00 – Lunch

Modular 2

1:00 – Human-Centred Machine Learning
2:00 – AI Design Tools & Methods
2:30 – Break
2:45 – Personalization & Prediction
3:30 – Conversational & Voice User Interfaces
4:15 – Prototyping & Validation Methods
4:30 – Wrap-Up & Discussion

Date: Tuesday, October 15th
Time: 08:30 - 17:00
Location: Messe Congress
Register Now


Ramy Nassar

I’m a results driven leader, working with organizations that design beautiful, meaningful and innovative digital experiences.

Leveraging best practices from the worlds of Design Thinking and Human-Centered Design, I advocate that users are central in solving complex business challenges. My expertise in digital strategy, consumer behaviour and user experience design allow me to interact with teams at both strategic and tactical levels.

I’ve had the good fortune to work with leading brands including Apple, BlackBerry, RBC, Sport Chek, Nike, Canadian Tire, and Air Canada.

I’ve been featured as a speaker at FITC Toronto, UX Alive, AI Summit, World Usability Congress, Intrapreneurship Conference Canada and Global Smart Week. I’m the director of TEDxWaterloo, an independently organized TED event and a regular TEDx speaker, having given talks at TEDxAthens and TEDxCarthage. I currently sit on the Regional Council for the Canadian Red Cross.

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