Ramy Nassar

AI & Machine Learning for UX Designers

AI, machine learning and advanced data analytics are not only changing the face of technology, but also the role of designers. Advances in these fields are creating new user experience opportunities and challenges, alike.


Pre Workshop Ticket

15. October – Messe Graz
Register now to access this Pre Congress Workshops

Regular 390,00 €
excl. VAT
Limited to 20 participants


Participants can expect to walk away with a comprehensive understanding of how AI and machine learning work as core technologies and a wide range of applications, including: recommendation engines, personalization, predictive analytics, conversational/voice interfaces, and process automation.

As the role of the designer is evolving, an understanding of how these technologies work and how to design solutions that leverage them is becoming essential to modern digital designers.

This workshop will cover a range of topics related to the latest technologies and platforms:

– Introduction to AI and machine learning
– Using AI design tools such as the confusion matrix
– UX for the Internet of Things
– Designing conversational interfaces (chatbots, voice systems, etc.)
– Validation methods for modern technology platforms
– Rapid prototyping methods
– Best practices for collaborating with broader cross-functional teams

The workshop will be hands-on and highly interactive, working through a number of design challenges throughout the day. User flow state design, confusion matrices and AI-focused ideation methods will all be introduced. Your workshop facilitators have worked with a wide range of Global Consumer and B2B brands creating unique new digital customer experiences.

Date: Tuesday, October 15th
Time: 08:30 - 17:00
Location: Messe Congress
Register Now


Ramy Nassar

I’m a results driven leader, working with organizations that design beautiful, meaningful and innovative digital experiences.

Leveraging best practices from the worlds of Design Thinking and Human-Centered Design, I advocate that users are central in solving complex business challenges. My expertise in digital strategy, consumer behaviour and user experience design allow me to interact with teams at both strategic and tactical levels.

I’ve had the good fortune to work with leading brands including Apple, BlackBerry, RBC, Sport Chek, Nike, Canadian Tire, and Air Canada.

I’ve been featured as a speaker at FITC Toronto, UX Alive, AI Summit, World Usability Congress, Intrapreneurship Conference Canada and Global Smart Week. I’m the director of TEDxWaterloo, an independently organized TED event and a regular TEDx speaker, having given talks at TEDxAthens and TEDxCarthage. I currently sit on the Regional Council for the Canadian Red Cross.