Clemens Lutsch

The UX Strategy Business Modell Canvas


Developing an UX Strategy is a lot of work. Especially since many constraints, decision points, stakeholders (and especially those, that you are not thinking of in the first place), dependencies and such are not known or even documented. The workshop introduces the approach of UX Strategy as a holistic understanding of Human-centred Design within an organization, not only as a “Design” muscle, but employing idea of the Business Model Canvas. Adopting UX relevant aspects whilst interpreting general aspects with UX as focus the participants will be able to work towards a business-like landscape for UX within an organization, to understand UX as a strategic approach and push for ROI of UX.


Pre Workshop Ticket

15. October – Messe Graz
Register now to access this Pre Congress Workshops

Regular 390,00 €
excl. VAT
Limited to 20 participants



As an attendee of “The UX Strategy Business Canvas Workshop”, I am able to apply the structure of the canvas in order provide an outline of UX Strategy related information on an organization and/or a project.


Who can attend

If you are charged with establishing UX within an organization, are challenged by questions on ROI of UX or just want to align strategies, this workshop is for you.


Structure of the Workshop

Introduction -Why are we here

The rationale for developing a sound documented UX Strategy, addressing the relevant aspects within an organization. Picking up worst / best cases from participants regarding developing & anchoring of an UX Strategy. Expectation setting.


The foundation – Human-centred Design aspects for UX Strategy

Collecting and discussing the core elements and their understanding of Human-centred Design for UX Strategy. Anchoring of HCD in ISO 9241-210 and respective requirements. Discussing those requirements and generating a consensus & a work paradigm.


The Elements of the UX Strategy Business Model Canvas

(in this section, the representative elements are being presented and worked upon by participants)

Date: Tuesday, October 15th
Time: 08:30 - 17:00
Location: Messe Congress
Register Now


Clemens Lutsch

Head of UX Strategy, Centigrade GmbH

Clemens Lutsch is Head of UX Strategy and Branch Manager Munich Office at Centigrade GmbH. He started working in the Usability / User Experience field in 1994 on projects in construction software, finance, insurance, and healthcare.
After working in Digital Agencies, Siemens and Microsoft, he joined Centigrade in 2016. Clemens manages and develops the area of strategic User Experience enterprise customers, an area that embraces new approaches in innovation management, organization development and the integration of human-centered design in corporate culture.
The industrial anthropologist and trainer is an accredited expert at DIN and ISO, working on a number of international standards in User Experience and Usability, recently as editor of ISO 9241 — Part 161: Guidance on visual user-interface elements. For two years, Clemens Lutsch was an acting board member of the GermanUPA. He is a member of the Certification Counsel at Fraunhofer Institute.

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