Abstract

Developing an UX Strategy is a lot of work. Especially since many constraints, decision points, stakeholders (and especially those, that you are not thinking of in the first place), dependencies and such are not known or even documented. The workshop introduces the approach of UX Strategy as a holistic understanding of Human-centred Design within an organization, not only as a “Design” muscle, but employing idea of the Business Model Canvas. Adopting UX relevant aspects whilst interpreting general aspects with UX as focus the participants will be able to work towards a business-like landscape for UX within an organization, to understand UX as a strategic approach and push for ROI of UX.

Ticket

Pre Workshop Ticket

Regular 390,00 €
excl. VAT
Limited to 20 participants

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Goal

As an attendee of “The UX Strategy Business Canvas Workshop”, I am able to apply the structure of the canvas in order provide an outline of UX Strategy related information on an organization and/or a project.

Who can attend

If you are charged with establishing UX within an organization, are challenged by questions on ROI of UX or just want to align strategies, this workshop is for you.

Structure of the Workshop

Introduction -Why are we here

The rationale for developing a sound documented UX Strategy, addressing the relevant aspects within an organization. Picking up worst / best cases from participants regarding developing & anchoring of an UX Strategy. Expectation setting.

The foundation – Human-centred Design aspects for UX Strategy

Collecting and discussing the core elements and their understanding of Human-centred Design for UX Strategy. Anchoring of HCD in ISO 9241-210 and respective requirements. Discussing those requirements and generating a consensus & a work paradigm.

The Elements of the UX Strategy Business Model Canvas

(in this section, the representative elements are being presented and worked upon by participants)