How many versions of design do you present to your client? Do you believe in 3 versions? Or maybe 2 or even 5? Should we present only the one? Because we all know that actually there are no versions – there’s always one in which you believe and sell and others which do the back vocal. So why waste time, money and creative energy for only the dust in the clients eyes? Shouldn’t we better concentrate on the proper candidate and dig it as much as we can? During more then 10 years of being an independent studio Grafprom were looking for a method which could help to avoid doing numerous versions of design proposal to client.