Simon Rosenqvist

Designing and developing a personality for AI and robots. Why? How? What?

Key Learnings

  • Why an AI or robot often needs to simulate having a personality or simple identity traits.
  • How to create a simple personality or identity traits for a robot.
  • How to express a certain personality with simple means.


AI and robots are becoming a bigger and bigger part of our everyday lives and we interact with them on an almost daily basis. Consequently, we need to put great consideration into how we design the perceived personality or identity of these bots, to create a seamless interaction and a good experience for the user.

But how do you create a personality for AI and robots?

I will tell you about our experience with creating a personality for a simple way showing robot. I will talk about what considerations to be made, how to develop a personality and how to express that personality with limited means in a UI. I will also present a framework for developing personalities for AI’s and robots that we developed on the basis of our work.

Date: Thursday, October 17th
Time: 09:30 - 10:15
Location: Hall 11


Simon Rosenqvist

UX Designer, Combine A/S

My passion is to create happy people through great experiences. I do that by working strategically and methodical with UX-design.

I’m a Senior UX-designer at a Danish digital agency. I have worked for +5 years as a UX-consultant in my own UX-agency as self-occupied and at my current workplace Combine – a digital agency focusing on the interplay between people and technology.

I hold a Master’s degree in Engineering Psychology from Aalborg University. An education focusing on applying knowledge of human psychology to create great user experiences and usability.

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