Tim Scanlon

Digital Delta: Reimagining Customer Co-Creation Experience

Key Learnings

  • Driving successful customer co-creation at scale.
  • Making it tangible to build understanding.
  • Transforming digital innovation with customers.


Tim Scanlon will share insights from ABB’s new Customer Experience & Innovation Team. Located at ABB Headquarters in Zurich, with globally distributed resources, the team works closely with ABB customers using a business-value led exploration and co-creation approach. Together with customers, the team explores opportunities to pragmatically unlock value across the customers’ entire value chain through digitalization.

Date: Thursday, October 17th
Time: 10:30 - 11:15
Location: Hall 10


Tim Scanlon

Group Vice President Customer Experience & Innovation, ABB

Tim Scanlon is Group Vice President, Customer Experience (CX) & Innovation at ABB (ABBN: SIX Swiss Ex). ABB is a pioneering technology leader that works closely with customers to write the future of industrial digitalization. ABB operates in more than 100 countries with about 147,000 employees. Tim lives in Zurich Switzerland and works at ABB’s world headquarters on the Digital ABB Team. He leads a new global CX & Innovation team launching design-led digital innovation capabilities to help customers unlock new business value through immersive exploration and co-creation.

Tim’s passion is design-driven Experience Innovation, and Transformation. He helps businesses create digital solutions at the confluence of design, business, emerging tech and agile. He collaborates fluidly across diverse functions and cultures worldwide and takes an entrepreneurial approach to help teams look for, understand, and make what’s next.

Prior to joining ABB, Tim was with Autodesk, where he founded the Total Experience + Analytics initiative, launched new experience design teams helping shape Autodesk’s new cloud-based design, engineering, PLM and manufacturing SaaS and PaaS offerings. Tim’s professional experience spans early stage to Fortune 50 businesses including GE, SDRC (UGS/Siemens PLM), Westinghouse, and Rockwell Automation. He holds a BA degree in Industrial Design from Carnegie Mellon University and studied Strategic Marketing Management at Harvard Business School. Tim was adjunct faculty at Oregon Health & Sciences MBA Program teaching “Pioneering Innovation” and at Carnegie Mellon University School of Design teaching “Professional Practice”.

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