Olaf Preissner

The Mobility Revolution: Enhancing the Relationship with Your Car

Key Learnings

  • Major digital trends that are driving the car industry forward
  • Future car concepts that are shaping vehicle design
  • How mobility as a service will impact the future
  • Electrification and intelligent personalized assistants
  • Virtual and augmented reality in automotive


Imagine a world where all your mobility needs are conveniently accessed through an app on your smartphone and delivered by autonomous vehicles with zero emissions, zero ownership and zero accidents. This is the reality the automotive industry is waking up to today.

We believe that customer and user experience is the new brand and we will highlight the key trends and use-cases.

Date: Wednesday, October 16th
Time: 14:00 - 14:45
Location: Hall 10


Olaf Preissner

As an initiator and part of the Creative Lab, Olaf Preissner is responsible for all Automotive and Innovation projects at Luxoft across the different locations. The focus is to develop state of the art and process optimized solutions for advanced Infotainment solutions.

July 2012 to present

Head of UX Design Automotive & Innovation Luxoft Responsible for design, ergonomics and development of Headunit, Instrument Cluster, HUD for series production, Prototypes and Research & Innovations

May 2003 to June 2012

Manager Design/Human Factors Harman Automotive Division Responsible for design, ergonomics and development of consumer products and driver information systems Close collaboration with multinational project teams

September 1994 to January 1998

Diploma graduate engineer (media technology, Audiovisuelle Medien) Media University of Stuttgart, Germany Courses taken included: Design, Multimedia, Computer animation, Studio Technic, Studio Production, Marketing and Promotion