Ingo Totzke

UX and autonomous driving: What now?

Until now, the User Experience (UX) of Advanced Driving Assistance Systems has been primarily discussed from an ergonomic point of view. Hence, system’s aspects as, for instance, safety, functionality and usability are focused on foremost. In the near future, full automation is going be introduced in the vehicle which even will allow unmanned driving. As a consequence, User Experience of these systems might have to be reconsidered. Or might User Experience even be negligible in the context of full automation? What will be our target experience and how will we need to adapt our UX-testing methods?

Date: Wednesday, October 16th
Time: 15:15 - 16:00


Ingo Totzke

Pre-Development User Experience, Audi AG

Apr 2015 – present: Specialist/Team Coordinator User Experience/Human-Machine Interaction

Audi AG, Pre-Development Electrics/Electronics


Jul 2013 – Mar 2015: Project Manager

Wuerzburg Institute for Traffic Sciences (WIVW GmbH)


Apr 2006 – Jun 2014: Senior Researcher

University of Wuerzburg, Center for Traffic Sciences (IZVW)


Apr 2002 – Jun 2014: Lecturer

University of Wuerzburg, Department of Psychology, Methodology and Traffic Psychology


Oct 1999 – Mar 2006: Graduate Research Assistant

University of Wuerzburg, Department of Psychology (Prof. Dr. Hans-Peter Krüger)