Jürgen Blematl

Breakout Session: eCommerce

Join fellow industry experts and discuss every day problems.

Breakout Sessions are the perfect possibility to go in-depth into every day worries. Participants and speakers will gather into small groups and discuss and share experiences and dilemmas.


11:15 Gather up in Hall 12
11:20 Decide on Topics
11:25 Group Up
11:30 Start Discussion
12:00 End of Discussion

Don’t hesitate, join the conversation and gather useful insights. Breakout sessions are specific to every topic.

Date: Wednesday, October 16th
Time: 11:15 - 12:00
Location: Hall 12


Jürgen Blematl

Head of Product Development and Innovation , aurena.at

Jürgen is project leader for the development of a new online auction platform based in Styria. At aurena.at, he has been building an in-house startup company from scratch and has successfully managed the implementation of a user-centered development process.

As an expert in modeling complex software solutions, Jürgen focuses on agile development and user-centered design. He sees UX as a team sport and puts great effort into creating a shared understanding within a project.

Jürgen is a certified Scrum Master and holds a UX certificate from the Nielsen Norman Group. He has a master’s degree in Logistics Engineering from Montanuniversität Leoben.

Equipped with strong entrepreneurial skills, Jürgen founded his first company at the age of 18. He has been working as a business development consultant for numerous institutions and companies and gained international experience in Malaysia and Germany. His analytical, yet creative approach is also expressed in his passion for photography.



“Talking to the users will change your perspective – every time. Go from guessing to testing and build better solutions.“

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