Verena Artinger

Sustainability and E-Commerce – Creating a Shopping-Experience on a Second Hand Marketplace

Key Learnings

  • How are users of a marketplace full of second hand goods different from users of a classic e-commerce site?
  • How do they search for articles and compare them?
  • How can we make transaction and logistics work for them?
  • Can sustainability and e-commerce actually work together?

willhaben is the biggest marketplace in Austria with more than 6 million ads in the categories of cars, real estate, jobs & career and general goods and services. Our aim is to make selling and buying a positive and exciting experience with technology like picture recognition for search and a chat. The unused items of one person can have a second life in the hands of another person. Buying second hand saves many ressources and money and is therefore not only good for you, but also for the planet.

Date: Wednesday, October 16th
Time: 14:00 - 14:45
Location: Hall 12


Verena Artinger

Team Lead UX / Product Design,

Experienced Design Director with a demonstrated history of working in the online media industry. Skilled in Web Design, Art Direction, Motion Graphics, User Experience, and Creative Strategy. Strong arts and design professional with a Master focused in Web Page, Digital/Multimedia and Information Resources Design from FH Joanneum.