In this practical, interactive, strategy session, you’ll be challenged to evaluate your current practice and consider applying these top 10 proven web optimization techniques — that every UX professional should know!
These techniques have been hashed out through years of data-driven research. They initially originated while pursuing my master’s of science degree with a specialization in eye tracking technology. Were refined through doing UX work with clients. And, later, reaffirmed through analyzing and developing hundreds of A/B test case studies.
A holistic approach — Combining qualitative & quantitative data
These techniques are not likely known to most UX professionals because they’re housed in the realm of Conversion Rate Optimization (CRO) and A/B testing. As a result, they take a holistic approach, combining both qualitative and quantitative data to yield actionable insights you can immediately apply to improve your own practice.
Throughout the presentation, you’ll be challenged to consider how these proven principles affect your own designs and UX approaches. You’ll also be asked to actively engage, taking real-life A/B tests, on the spot, as an exercise in proving or disproving certain ideas discussed in the presentation.
The end goal is to better enable you to immediately apply the knowledge learned to optimize the user experience on your own sites.