Jürgen Blematl

Thrill me! User Exicment: How to compete global player in e-commerce

Key Learnings

  • Unterstand how User Excitement helps you to create competitive advantage
  • Learn how to create a unique and tailored user experience for your e-commerce business
  • Gain new perspectives on how to sell products online
  • See your e-commerce business from a different angle

Description

“One-push ordering” and next day delivery vs. thousands of square meters seducing shopping experience: While market leaders in e-commerce try to push convenience to the boundaries of the possible, shopping meccas all over the world focus on thrilling their customers with increasingly immersive attractions.

 

Standardization, uniformity and convenience: If everything is expectable nothing is exciting. Understand User Experience as a competitive advantage and improve your e-commerce business dramatically.

 

Experience as a competitive advantage

Think your e-commerce platform as a product that you sell, not just a platform to sell your products. Jürgen will show you the foundation of creating an immersive online shopping experience.

 

Experience is not generic – study your user!

User research methods help you to identify needs, fears and motivations of your user. Create a unique experience tailored to your user group.

 

aurena.at – Success story of a tailored cross-channel user experience

Jürgen will explain how concepts of gamification and excitement helped to reinvent the online auction and why inconvenience can be part of a great user experience.


Date: Wednesday, October 16th
Time: 11:15 - 12:00

Speaker

Jürgen Blematl

Head of Product Development and Innovation , aurena.at

Jürgen is project leader for the development of a new online auction platform based in Styria. At aurena.at, he has been building an in-house startup company from scratch and has successfully managed the implementation of a user-centered development process.

As an expert in modeling complex software solutions, Jürgen focuses on agile development and user-centered design. He sees UX as a team sport and puts great effort into creating a shared understanding within a project.

Jürgen is a certified Scrum Master and holds a UX certificate from the Nielsen Norman Group. He has a master’s degree in Logistics Engineering from Montanuniversität Leoben.

Equipped with strong entrepreneurial skills, Jürgen founded his first company at the age of 18. He has been working as a business development consultant for numerous institutions and companies and gained international experience in Malaysia and Germany. His analytical, yet creative approach is also expressed in his passion for photography.

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Quotation

“Talking to the users will change your perspective – every time. Go from guessing to testing and build better solutions.“