“One-push ordering” and next day delivery vs. thousands of square meters seducing shopping experience: While market leaders in e-commerce try to push convenience to the boundaries of the possible, shopping meccas all over the world focus on thrilling their customers with increasingly immersive attractions.
Standardization, uniformity and convenience: If everything is expectable nothing is exciting. Understand User Experience as a competitive advantage and improve your e-commerce business dramatically.
Experience as a competitive advantage
Think your e-commerce platform as a product that you sell, not just a platform to sell your products. Jürgen will show you the foundation of creating an immersive online shopping experience.
Experience is not generic – study your user!
User research methods help you to identify needs, fears and motivations of your user. Create a unique experience tailored to your user group.
aurena.at – Success story of a tailored cross-channel user experience
Jürgen will explain how concepts of gamification and excitement helped to reinvent the online auction and why inconvenience can be part of a great user experience.