Jürgen Blematl

Thrill me! User Excitement: How to compete global player in e-commerce

Key Learnings

  • Unterstand how User Excitement helps you to create competitive advantage
  • Learn how to create a unique and tailored user experience for your e-commerce business
  • Gain new perspectives on how to sell products online
  • See your e-commerce business from a different angle


“One-push ordering” and next day delivery vs. thousands of square meters seducing shopping experience: While market leaders in e-commerce try to push convenience to the boundaries of the possible, shopping meccas all over the world focus on thrilling their customers with increasingly immersive attractions.


Standardization, uniformity and convenience: If everything is expectable nothing is exciting. Understand User Experience as a competitive advantage and improve your e-commerce business dramatically.


Experience as a competitive advantage

Think your e-commerce platform as a product that you sell, not just a platform to sell your products. Jürgen will show you the foundation of creating an immersive online shopping experience.


Experience is not generic – study your user!

User research methods help you to identify needs, fears and motivations of your user. Create a unique experience tailored to your user group.


aurena.at – Success story of a tailored cross-channel user experience

Jürgen will explain how concepts of gamification and excitement helped to reinvent the online auction and why inconvenience can be part of a great user experience.

Date: Wednesday, October 16th
Time: 10:15 - 11:00
Location: Hall 12


Jürgen Blematl

Head of Product Development and Innovation , aurena.at

Jürgen is project leader for the development of a new online auction platform based in Styria. At aurena.at, he has been building an in-house startup company from scratch and has successfully managed the implementation of a user-centered development process.

As an expert in modeling complex software solutions, Jürgen focuses on agile development and user-centered design. He sees UX as a team sport and puts great effort into creating a shared understanding within a project.

Jürgen is a certified Scrum Master and holds a UX certificate from the Nielsen Norman Group. He has a master’s degree in Logistics Engineering from Montanuniversität Leoben.

Equipped with strong entrepreneurial skills, Jürgen founded his first company at the age of 18. He has been working as a business development consultant for numerous institutions and companies and gained international experience in Malaysia and Germany. His analytical, yet creative approach is also expressed in his passion for photography.



“Talking to the users will change your perspective – every time. Go from guessing to testing and build better solutions.“

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