Mirjam Wouters

Digital twin driven UX in Healthcare

Key Learnings

  • How to analyze the key user needs in patient support programs.
  • Power your UX with AI on various levels
  • Natural conversation embedment examples


In Healthcare, we are looking to predict disease occurrences, treatment impact and outcomes using data. Use of a Digital Twin, a digital body double, may become the embodiment of AI and prediction modelling in the future. This masterclass will review the definition of these models and will explore future use cases.

Date: Wednesday, October 16th
Time: 10:15 - 12:00
Location: Hall 3


Mirjam Wouters

Manager InnovationLab, Philips Research

Innovate the innovation processes. Blend passion, experience, skills, and creativity to the development of meaningful products, services, and experiences that are designed around the need of their users.
Being able to utilize my passion for Design and User Experience within a business context involving cutting edge technology. Committed to delivering disruptive creative solutions within constraints of today’s technology and markets.


  • Experience managing a community of Research and Design, organize Events, Hackatons and Rapid co-creation sessions that deliver innovation.
  • PMI certified project manager
  • Experience in leading the development of multidisciplinary platforms, which involved technology development and consumer research.
  • Broad experience of Experience Design direction in different business areas; Lighting, Healthcare, Home automation, Domestic Appliances and Strategic Futures.


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