Dobrian Dobrev

Strive to survive: Designing immersive experiences

Key Learnings

  • Sketching and ideating immersive experiences
  • Wireframing and User Flows for AR/VR/MR
  • Protototyping an immersive experience


As designers, we are currently faced with the challenge of bringing our skillset to the physical world. This talk will start a conversation on how we should adapt as professionals and will showcase some techniques and resources when it comes to prototyping an immersive experience.

We will also touch on how to structure and communicate Information Architecture and Interaction Flows within a VR/AR/MR environment.

Date: Wednesday, October 16th
Time: 14:00 - 15:45
Location: Hall 3


Dobrian Dobrev

Senior UX Designer, Coca Cola

Здравей* means ‘Hello’ in Bulgarian. My name is Dobrian Dobrev and I am based in Sofia, BG. I’ve been working in the field of UX Design for the last 6 years and previously I worked as an Infographic Designer & Information Architect.

  • Nominated for 2017
  • UX Mentor for the first WebVR Incubator in the world.
  • Speaker at UX Sofia 2017 (co-hosted by a previous speaker at World Usability Congress 2018 – Martina Mitz)
  • Speaker at UXify 2016 – Teacher at the New Bulgarian University.
  • Published author on major publications

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