The giants of industry are confronted with a rapidly shifting market. Change is coming, and they know it. But how can they quickly institute these sweeping changes in the mission critical environments of nuclear, petroleum, and logistics—where glitches can mean life or death? Explore some case studies in the application of user centered design that enable legacy enterprises to make these monumental transformations.
CEO, Daito Design
Jared Huke helps the enterprise mobilize their workforce with a blend of contextual mobility and predictive User Centered Design. With a focus on utility, he has lead teams into the darkest corners of corporate infrastructure to bring these large companies to modern, mobile world.
UX, Print, and interactive design, Huke has a high level of skills ranging from 200+ page magazine layout and output to 500+ page websites integrating a large number legacy databases across multiple platforms, mobile application development, and responsive design.Directly managing teams as large as 25 designers, and indirectly managed as many as 120 person companies, he has played a key role in the turn around of five companies through design, team building, process and operational innovation.
Huke got started in the early dot com years in Austin, Texas starting his first company when he was 20 years old. After the bubble burst, Jared found himself spending over a decade traveling and designing the world in far flung places such as Vietnam, Thailand, Sweden, and China. Huke has returned to Texas to participate in the recent wave of technology innovation around Internet of Things, wearables, and mobility.
Specialties: User Centered Design, User Experience, Product Design, Ethnographic and Strategic Research, Interaction Design, Information Architecture, Design Management.
Management: Flexibility, team building, infrastructure, implementation of design culture at scale
Innovation: Developed a rigorous Data driven UX methodology