Reinoud Bosman

Design for Healthcare

Key Learnings

  • Gain an understanding of the rapid digitalization of healthcare and new technologies that emerge
  • Learn about the design tools and frameworks that help designers create new innovations faster
  • Understand how to set up a co-creation approach in a healthcare environment

Design for healthcare is complex and rewarding. It’s a field in which new innovations can make a direct impact on peoples’ lives. Digitalization, big data and AI technologies have the potential to rapidly accelerate these innovations.  So how do we discover the next meaningful solution?


Design is all about people and context first, so this means we have to experience healthcare. This starts with understanding what happens in the hospitals, where people and technology come together.  As designers, we are there to understand the complexity of the context and to learn how physicians make decisions. We identify how we make workflows simpler and how we impact patient and staff experience. Our goal is to gain a deep understanding, discover unaddressed needs and design solutions that address these needs.


To create a constant stream of new innovations we have developed an integrated approach, where Design, Usability, Research and Healthcare providers work together to learn from each other and work together. Illustrated with real-world examples, I will show you that Design for Healthcare is not just for designers.

Date: Wednesday, October 16th
Time: 14:00 - 14:45
Location: Hall 2


Reinoud Bosman

Creative Lead Digital Innovation, Philips Design

I am an experienced designer who has worked across many industries and platforms. I am comfortable both leading large design projects, or to work as an integrated team member of innovative teams. Currently my interests particularly lie in healthcare solutions, artificial intelligence and bio-tech.

I am well versed in design methodologies such as co-creation, user-research, analytics-based testing and of course sketching and prototyping. At the heart of design lies deep understanding of the people you design for.

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