Technology decision-making and adapting to change happen both in the public and private sectors, but at completely different paces, driven by different factors. With the continued move to digital solutions, more and more public services are leaning towards more user-centered design and UX best practices. But what drives this move?
When the phrase “User-centred design” is mentioned, quite commonly, ideas like shiny new tech, mobile apps, digital adventures spring to mind! To a UX designer, there might also be the added imagery of the tech in the hands of users.
The part that doesn’t quite easily spring to mind is the underlying strategy that delivers any form of user experience.
- So whereas User Experience (UX) might well be associated with the Techs, ever wondered what it might mean for a non-tech organization – specifically in the public sector?
- While digital solutions in the private sector might be heavily driven by competitive advantage as well as regulations, what are the factors that would drive the same in the public sector?
- What strategy delivers a holistic and effective user experience in both cases?
These questions and more are explored in this presentation.