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Scaling user research

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  • How to grow the team?
  • How to find the right people, and the right capabilities for success?
  • How to deal with scarcity? Finding the right engagement model for the right question to tackle (embedded researcher vs dedicated researcher vs cluster/pool researcher)

    • Big data – small screen: Showing exactly the right amount of data to your users.

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  • Design a single (variable) standard GUI of one single form.
  • How to redesign large data tables to other forms of representation (e.g. lists).
  • Learn how to priotize information together with stakeholders (product management, customers, …).

    • Telling the right stories helps boost usability

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  • Understand the need for story ‘layering’ to connect with diverse audiences
  • Recognize the often-neglected role of location in driving UX insight generation
  • Appreciate how user-centric narratives resonate more than tech-focused ones

    • UX Crash and Burn: UX brought down the 737 Max

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  • Identify UX challenges under stress.
  • Recognize UX compliant checklists.
  • Recognize UX compliant procedures.
  • Understand the importance of navigational design in life critical documents.

    • Applying UX Psychology to High Risk Procedures

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  • Describe how to engineer behaviour reinforcement into an operating procedure.
  • Provide three examples on how to engineer comprehension control into a document.
  • Apply four simple techniques to measurably reduce Reading Grade Levels (RGLs) to reduce the risk of comprehension errors.
  • List the essential navigation elements your product must have so users can navigate for what they are looking for.

    • UX Mediation

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    Why does your CEO not care about CX – and how to make them CX obsessed

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  • Why CEO and executives do not focus on CX
  • How to develop the strategic case for CX
  • How did Mercedes Benz became number 1 in customer satisfaction while tripling their profits in service

    • Creating a human-centred innovation methodology

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    Creating a human-centred innovation methodology and corresponding entrepreneurial culture with the long-term goal of influencing the wider Shell organisation.

    The 5 Life Changing Secrets of UX

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  • Navigating team dynamics
  • Strategies to anticipate and address resistance to UX activities
  • Conducting user research to arrive at the right UX decisions

    • Integrating Behavior Change Science into Human Centered Design

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  • They will be able to describe how a research process might look for discovering which factors will be most critical to a target audience and behavior.
  • discovering the key factors, and making recommendations for how to integrate those factors into design prototypes to motivate the target behavior.
  • The audience will be able to recall the library of factors and what they’re used for.

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