Klaus Hofer, Verena Seibert-Giller


Key Learnings

  • You will get an overview of current possibilities and approaches regarding usability AR,
  • You will get a basic understanding of what could and what definitely doesn’t work well in AR
  • You will get an inspiration on how to think out of the box and tackle UX challenges in this field. 

Moderated by Klaus Hofer and Verena Seibert-Giller

Four user-representatives will be asked to accomplish a task using a popular gadget. The gadget’s designers promised “easy to use’ and “quick results.” During the test you can observe the users as they work with this gadget to accomplish the task.

Notice the differences in behaviours and problem solving and ask yourself:
– How did the users follow the instructions (or did they)?
– Was the UX in the product interface design sufficient?

In short: did the product’s designers keep the promise “easy to use”?.

In the 20 minutes debriefing phase, Verena and Klaus will discuss what was observed, featuring aspects such as:
– Stress, perception and performance
– Predicting user behaviours
– Foreign language interference.
– Emotional intelligence
– UX and industrial safety

We will also solicit questions from our user reps and the audience in the room.

Date: Thursday, October 14th
Time: 13:00 - 14:15
Location: HALL 4

Klaus Hofer

Founder and CEO, CAT-i

A corporate psychologist by training, Klaus’s passion for Usability Mapping was triggered by a serious incident that endangered the life of an unsuspecting hospital patient. In search of the cause, he found only opinions, judgmental answers and countless rules. This led him to the question: “How can well trained, focused and dedicated professionals make mistakes that could kill someone?”

The question in turn led him to a lifetime of research, development and now promoting the scientific principles that underpin the development of safer, more usable documentation. He founded CAT-i in 2003 and has personally trained over 4,000 professionals in 38 organizations world-wide.

Born in Austria, Klaus is Canadian Citizen, lives in Canada and spends his spare time on his second passion – music.

Verena Seibert-Giller


Verena Seibert-Giller is a psychologist, an European pioneer of Usability and User Experience. She has been working in respective industrial as well as research settings for over 25 years, in +500 relevant projects in numerous domains, favoring safety critical areas. She has authored books, is an internationally invited speaker and is engaged in industrial as well as university trainings to introduce UX to the broadest possible audience. Currently her prime interest lies on enhancing user experience work through insights of behavioral and cognitive psychology. She is also a certified UsabilityMapping® Trainer and UXQCC (User Experience Qualification Center Certifications) Master trainer.

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