Derek Brookman

Experiential storytelling

Key Learnings

  • How to bring an experiential dimension to your messaging in a way that makes it more memorable, impactful – and useful
  • Location is an often-underrated aspect of the user experience
  • We perform – and learn – best in an environment that stimulates the senses
  • What’s essential when migrating immersive, real-world experiences onto digital platforms

“Nothing can substitute for experience,” wrote Brazilian author Paulo Coelho. How right he was. In this talk, I’ll explain the role of experience in storytelling, and explore how taking an often-unconventional approach can have an extraordinary effect.

On the way, you’ll see deserts, primordial forests, hilltop forts and other out-of-the-way locations, a whisky distillery, a groundbreaking innovation lab, the world’s best footballer, workspaces so hip you would barely dare work in them, and – who knows – maybe even get a taste of Scotland’s finest export

Date: Thursday, October 14th
Time: 10:30 - 11:15
Location: HALL 2


Derek Brookman


Derek is a storyteller in the broadest sense. He has delivered countless live pieces-to-camera for multinationals. Carried out TV interviews with the world’s greatest footballers (Lionel Messi, Johann Cruijff…). Presented at exhibitions in Europe and North America. Spoken with a multitude of CEOs and business leaders to generate input for articles, speeches, scripts and other media. Filmed multi-day leadership journeys on three continents. Ghostwritten two books on personal development. And given pitching/story creation guidance during workshops.

In a freelance career spanning 20 years, Derek has worked together with organisations ranging from the BBC and UEFA to Philips, Vodafone and KLM. Two decades of close cooperation with Philips Design, in particular, have helped him fully embrace the importance of optimising the user experience and of putting people, not technology, at the heart of the design process.

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