UX Professionals all know, that solid technical and visual design skills are insufficient for usable and enjoyable systems. It requires an understanding of humans with all their behavioral and cognitive peculiarities to develop such systems. Trained UX professionals have acquired basic psychological skills They know how to consider users and how to apply “state of the art methods”.
But in most companies’ development teams mainly consist of professionals with a technical background without explicit UX training. And project management, clients and other stakeholders also lack the understanding of human behavioral and cognitive peculiarities. This leads to the following questions, which are critical for all developments:
I have analyzed my trainings and projects of the last 5 years with more than 300 people, seeking to answer these questions and find solutions. These solutions resulted in a tool box, that encompasses formal and informal Do’s and Don’ts, behavioral and communication strategies as well a set of hands on materials.
Verena Seibert-Giller is a psychologist, an European pioneer of Usability and User Experience. She has been working in respective industrial as well as research settings for over 25 years, in +500 relevant projects in numerous domains, favoring safety critical areas. She has authored books, is an internationally invited speaker and is engaged in industrial as well as university trainings to introduce UX to the broadest possible audience. Currently her prime interest lies on enhancing user experience work through insights of behavioral and cognitive psychology. She is also a certified UsabilityMapping® Trainer and UXQCC (User Experience Qualification Center Certifications) Master trainer.
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