The actual economic situation is characterized by accelerated technological change and merging economic areas. In this situation of global competition, fast-changing markets and rapid developments lead to ever shorter product life cycles and thus to a constantly increasing pressure on companies operating in this demanding environment.
Thus, top-level executives in every company are desperately searching for possibilities to increase growth and ensure the economic survival of their organizations.
Surprisingly enough, very few top-level executives see the tremendous potential that lies in the systematic integration of UX into their company’s strategy.
In this talk, I will discuss my personal experiences in using UX as a major lever for a company’s strategy, present some examples how other companies are using UX as part of their strategy and give some advice on how to communicate the tremendous benefits of UX to a company’s top level management.
Management Consultant & Executive Coach, goetzenauer.com
Jürgen has a track record of 20+ years in product development, information technology and the electronic industry. He studied Computer Science and Business Administration and since 2019 he works as an independent management consultant and executive coach with a focus on STRATEGY, ORGANIZATION and INNOVATION.
Prior to that he was CTO for DEWETRON GmbH in Grambach, Graz, a market leading provider of demanding test and measurement systems. In this role he managed the overall R&D activities of his company and served customers like NASA, Audi, Porsche, Airbus, Siemens and many others.
Prior to joining DEWETRON, Jürgen worked in several management positions for international companies like IGT, NXP or BearingPoint. He has project experience in Austria, Germany, France, Eastern Europe, UK, Australia, Canada, USA and works with agile development teams for more than ten years.
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