UX as a major lever for a company’s strategy

Key Learnings

  • Learn about the impact that UX could have on a company's strategy.
  • Learn about specific examples how companies are using UX as a major lever for their strategy.
  • Learn about how to communicate the benefits of UX to a company’s top-level management.

The actual economic situation is characterized by accelerated technological change and merging economic areas. In this situation of global competition, fast-changing markets and rapid developments lead to ever shorter product life cycles and thus to a constantly increasing pressure on companies operating in this demanding environment.

Thus, top-level executives in every company are desperately searching for possibilities to increase growth and ensure the economic survival of their organizations.

Surprisingly enough, very few top-level executives see the tremendous potential that lies in the systematic integration of UX into their company’s strategy.

In this talk, I will discuss my personal experiences in using UX as a major lever for a company’s strategy, present some examples how other companies are using UX as part of their strategy and give some advice on how to communicate the tremendous benefits of UX to a company’s top level management.

Date: Thursday, October 22nd
Time: 13:15 - 13:45


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