Anish Joshi

Transforming one of the world’s largest companies to lead with design

Key Learnings

  • The design capability: opportunities and limitations
  • How human-centred innovation can help to build better digital products and services
  • Who is best placed to do design thinking?
  • Creating a design-based culture across the world

We are challenging with different situations in complex traditional systems. In this talk, I will describe how human-centered innovation can help to build and implement better digital products and services to solve complex problems. When is a challenge an opportunity and when do we have to see it as a limitation for our projects. We have to talk about a company-wide thinking. How to transform a traditional complex company into a design thinking company will be the content of my talk.

Date: Thursday, October 14th
Time: 14:30 - 15:15
Location: HALL 1b


Anish Joshi

Global Head of Design and Innovation (Digital Innovation Hubs), Shell

Global Head of Design and Innovation (Digital Innovation Hubs)

Championing a holistic design proposition from design thinking and service design, through to digital creation (UX & UI) and visual communication; I manage, lead and create strategic, physical, visual and digital work, (coupled with a solid business understanding) along with an international design capability that pushes beyond current trends into truly future focused innovation and invention.


My Experience:
I have worked both client-side and in consultancies on a diverse range of projects and proposition builds:

  • Developing strategic design and innovation propositions for Deloitte and Shell
  • Creating the product and brand for new Google endeavours
  • Living and working in the Bahamas developing the luxury brand strategy of Sandals Resorts
  • Bringing digital & design thinking to Roche in Switzerland
  • Teaching 3D design in the San Francisco Bay area
  • Developing new digital platforms and services for Barclays, Vodafone, Lloyds Banking Group, Financial Times, Aviva, the NHS, Bankinter and the Saudi Arabian Government.

Champion Design and the Design industry through:

  • Lecturing at universities and speaking at international conferences
  • Contributing to the UK’s/government’s strategy of adopting Design

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