Barbara Koop

Make the user count: Measuring UX in Healthcare

Key Learnings

  • How can you be a fly on the wall and see the impact of your design in a quantitative way?
  • How can you combine data types and weigh them to create a 360 degree view of the use of your design?
  • What is the future vision on design and innovation in Healthcare?

Measuring UX is a hot topic. In order to improve deliberately and steer innovation direction, it is important that we move away from our underbelly and actually start measuring.

Impossible? We don’t think so! Barbara will share the design challenges in Healthcare, where usability is central but also heavily regulated, and show a simple but brilliant method to actually measure the impact on UX without being intrusive.

Date: Thursday, October 14th
Time: 10:30 - 11:15
Location: HALL 1b


Barbara Koop

Design Director, Global COE Lead Usability, Philips Experience Design

User Experience expert with a background in cognitive psychology and AI. Very experienced in Usability, UX methodology, design thinking and data strategy. Sincerely passionate about people and creating the magic (or rather, science) of an amazing experience. I enjoy spreading the word of the user in management, masterclasses and public speaking.

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