Cornelia Schuss, Jürgen Blematl

How to build successful digital products with User Research

Key Learnings

  • How to build user-centered services and products even with few resources
  • How to apply research methods throughout the development cycle
  • How to avoid common mistakes in product development
  • Real-life examples from projects in eCommerce and public institutions

Based on our experience in product development and service design, we are convinced that a user-centered development cycle is key for creating successful digital products and services. In this masterclass, we are going to share our knowledge on methods of user research and design thinking to help you to achieve exactly that: building products that fit your user’s needs or even exceed their expectations.

In this masterclass, we will:

  • equip you with some straightforward, pragmatic methods to make sure that your users get a seat at the development table
  • practically apply qualitative methods of user research and service design in hands-on-exercises
  • discuss common misconceptions and pitfalls of user research
  • provide you with arguments to convince your boss or client to get the resources you need

Date: Wednesday, October 13th
Time: 10:15 - 12:00
Location: HALL 3

Cornelia Schuss

Development of Digital Services,

Cornelia directs the development of digital services for the local government of Leoben in the region of Styria/ Austria. She has more than five years of experience in conducting user research for digital and non-digital products.

As UX consultant and content strategist, Cornelia is part of the product development team of the online auction platform Aiming to create useful and user-friendly services and products, she advocates the value of user research throughout the design cycle.

In collaboration with the Web Literacy Lab of FH Joanneum, Cornelia conducted one of the first content strategy projects in Austria. Prior to this, she worked for various publishing houses in Austria and Germany. Cornelia holds a certificate in user research from Nielsen Norman Group and has a master’s degree in Journalism and Corporate Communications.


Jürgen Blematl

Director , AURENA Tech

Jürgen is project leader for the development of a new online auction platform based in Styria. At, he has been building an in-house startup company from scratch and has successfully managed the implementation of a user-centered development process.

As an expert in modeling complex software solutions, Jürgen focuses on agile development and user-centered design. He sees UX as a team sport and puts great effort into creating a shared understanding within a project.

Jürgen is a certified Scrum Master and holds a UX certificate from the Nielsen Norman Group. He has a master’s degree in Logistics Engineering from Montanuniversität Leoben.

Equipped with strong entrepreneurial skills, Jürgen founded his first company at the age of 18. He has been working as a business development consultant for numerous institutions and companies and gained international experience in Malaysia and Germany. His analytical, yet creative approach is also expressed in his passion for photography.



“Talking to the users will change your perspective – every time. Go from guessing to testing and build better solutions.“

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