Over the last decade, leading companies around the world have employed a design-centric ethos and disrupted their industries by enriching user experience like never before. A study published by dmi reported that design-led companies outperformed the S&P by 228%. Despite this and almost three decades of user experience being a reality, the cynicism around established design standards is still widely prevalent. A quick Google search on ‘Enterprise UX challenge’ features organizational rigidity in the resulting articles. An article by ACM showed LinkedIn data of UX-manager profiles indicating an average tenure of three years, after which the UX manager either quits in frustration or is terminated, frequently in conjunction with reorganizations, including some team layoffs. What UX practitioners need is actionable management advice on navigating through the tough terrains of enterprises.
CEO, Koru UX Design Inc
Fiercely passionate, perfectionist and sharp-thinking, Bansi is driven to build a culture that helps people be their best selves at work. Strengthened by over a decade of power-packed experience, she believes that UX for workforces should be tailored to meet the needs of employees, managers and business owners. A better enterprise UX does not only result in a happier work environment, but also boosts performance, productivity, and revenues. If left to her own devices with no deadlines to beat, Bansi will travel, spend time with family & friends, and read like there’s no tomorrow!