Competitive advantage in the digital world is characterised more and more by a user-centric approach to product design, as well as an in-depth customer focus/understanding. This accounts for a noticed increased pressure on User Research teams to deliver useful, measurable research, in some cases, at short notice. At the same time, research approach is also evolving quite quickly, and a mere episodic approach no longer delivers real strategic value. This talk will explore what elements make for a research strategy that works – one which enables a prompt, sustainable product feedback/learning from the right users, in a timely manner (ie when the learning can make the maximum impact in the product development, evolution and continuous improvement).
Ben is a multidisciplinary Research Consultant, specialized in the psychological aspects of design. With core experience in Human-Machine Interaction, User-Centred Design and Cognitive Ergonomics, Ben enjoys incorporating these elements into developing rounded UX/UCD Strategies which deliver optimum user experience. Ben currently consults for the UK Government in Digital Delivery User Research, as part of the Making Tax Digital programme. Prior to this, Ben worked as a Specialist Researcher in the Human-Machine Interface Group at Jaguar Land Rover as a Research Specialist leading different technology research workstreams in Driver Vehicle Interactions, Technologies and Simulations, and having led many Digital Technology Strategy Projects in the Global Dealer Operations space previously. He is very passionate about incorporating UCD in both simple and complex end-to-end technology contexts. His recent Ted talk explored the future of the real position of the user in digital system design. Outside of work, Ben is an NLP Master Practitioner & Hypnotherapist. He is also a passionate Classical Musician.
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