You’ve watched all the UX focused TED talks, gone to conferences, read books and have memorized all the right UX methodologies, activities and processes. You are ready to apply your UX skills to the ideal project, with the ideal timeline, resources, and client support. But more often than not, we are executing UX in less than ideal environments. This talk will tell you the 5 secrets every UX professional should know so we can bounce when we hit the inevitable bumps.
Director Experience Design, PwC
Experience Designer with full range of UX and strategic planning skills including product, content and business strategy, digital evaluations and competitive analysis, ethnographic observation, heuristic evaluations, persona development, sitemapping, wireframing, prototyping, functional specs, concept documentation. Experience managing large scale projects in addition to running the talented UX groups at Big Spaceship, Huge, Rokkan and Tribal (UX and Strategy teams). Usability testing expert. User first advocate and believer that the best and simplest way to design systems is to talk, observe, test and iterate with the actual people that are using your product. (Seems almost too simple, right?)
Strong background across multiple industries and platforms including mobile, travel, media and entertainment, social, gaming, commerce, luxury, consumer goods, and financial.
Loves breaking down complicated business challenges & technical requirements to create innovative, clean, usable, enjoyable digital experiences that exceed the needs of the end user while increasing business value. Enjoys working with strategy, tech, biz, sales and creative. Clients include JetBlue, Toys R Us, Babies R Us, Walmart, Ken Burns, YouTube, Pfizer, Mars, Chipotle, Bethesda Gaming, Caesars Hotels, Purina, General Mills, Mikimoto, GE, NBC, Darden Restaurants, Wellpoint, among others.
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