Oftentimes in industry, we are tasked with moving fast when conducting UX Research. Business decisions are being made, product changes must launch, a new feature is being announced at a big conference…and we have to show the research results that are essential to these user-centered decisions. But how on earth can we conduct great research that we can stand behind in just a matter of weeks when participants recruitment alone often takes a few weeks?! In this talk, Jen will show you tips and tricks for moving fast while maintaining the rigor that we are known and trusted for. You will learn 1. how to to maintain rigor (always), 2. tried and true qual and quant methods that you can lean on when moving quickly, and 3. how to communicate with stakeholders to ensure your work is appreciated and impactful. You will be able to apply learnings immediately.
Senior User Experience (UX) Researcher and Strategist Coach, Google
Jen is a UX Researcher and Manager at Google, an instructor at UC Berkeley and the University of Maryland, and a UXR Coach. She specializes in efficient applications of research methods to ensure scientific rigor is not compromised while working fast to gain actionable results. Jen is co-author of Usability Testing for Survey Research (2017) and co-author/editor of Eye Tracking in User Experience Design (2014). She has held UX positions in both industry and government, and as an independent consultant.
Jen starting coaching! Want to learn how to get into the UX field? Want to know tips and tricks for succeeding in UX? Want to know what holes you have in your training? Want to discuss tips for establishing a research practice? Sign up for a session! https://www.romanocog.com/coach
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