Winning brands create the most long-lasting emotional connections when they can keep as many of our human senses involved. Of late, sound has gained utmost prominence with its ability to change our mood in an instant and guide our choices. Increasingly, product and service brands are waking up to the importance of sonic experiences and how optimising them can lead to long-lasting brand perception. With an explosion of touch-points that connects brand to customers – from digital to physical – almost all are wired for sound.
This talk will uncover how the power of sound can enhance usability and user experience.
Vice President and Global Head, User Experience Design, HARMAN International (A Samsung Company)
Author of book – The Great Balancing Act: User Experience Vs. Expectations
With over two decades of experience in the design industry, Mohan has a proven track record of enabling UX-led business transformations for several blue chip companies. Currently as the Vice President and Global Head of User Experience Design at HARMAN (A Samsung Company), his team has been named “Agency of The Year – Design and Technology”, ranked a leader in Experience Engineering by analysts, and won several other accolades with a USP that blends design and technology. With learnings from leading universities like Harvard, he is continuously seeking opportunities to bring strategy and innovation best practices to businesses, services and organisation structures globally.