Winning brands create the most long-lasting emotional connections when they can keep as many of our human senses involved. Of late, sound has gained utmost prominence with its ability to change our mood in an instant and guide our choices. Increasingly, product and service brands are waking up to the importance of sonic experiences and how optimising them can lead to long-lasting brand perception. With an explosion of touch-points that connects brand to customers – from digital to physical – almost all are wired for sound.
This talk will uncover how the power of sound can enhance usability and user experience.
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