It is quite easy to label a strategy with sustainability but to refrain from being specific. Greenwashing n organization, a product, a service or a system is almost regarded as a trivial offense… or just as good marketing. But there are the sustainability development goals, issued by the United Nations, that provide effective guidance for human centered strategies as well as for innovation and digitization. Those are:
• no poverty
• zero hunger
• good health and well-being
• quality education
• gender equality
• clean water and sanitation
• affordable and clean energy
• decent work and economic growth
• industry innovation and infrastructure
• reduced inequality
• sustainable cities and communities
• responsible consumption and production
• climate action
• life below water
• life on land, peace
• justice and strong institutions
• partnership for all the goals
Sustainability is therefore not about the myth of the paperless office or only about using the bike to get to work instead of the car. It is, just like human centered design, an Holistic approach to the design of products, systems, processes, services and organizations. It is inherently connected to the human centered design, posing challenges and opportunities for UX professionals.
Enabling companies to do the right things in the right way for the right reasons! This has been on my mind for over 26 years, working as an industrial anthropologist and trainer in the field of user experience, human-centered strategy and usability. My expertise has been acquired through work as a freelance consultant, senior executive in agencies, in different industry enterprises and as UX Manager at Microsoft; it has been and continues to be sharpened by my many years of involvement in national and international standardization – for some standards I have the honor to act as as editor (ISO 9241-100 and ISO 9241-161). And because sound qualification in the professional field is important to me, I am a member of the Certification Advisory Board of the Fraunhofer Gesellschaft. As an author and keynote speaker dedicated to a holistic approach to human-centered strategy, software ergonomics and ethics in the age of digitization, you may stumble across one or the other contributions from me… or my short stories in “The Remarkable Mr. Mirchow”. As Managing Partner of swohlwahr – human centered strategy, I live and work in Munich and Vienna.
Enter your account data and we will send you a link to reset your password.