Measuring UX is a hot topic. In order to improve deliberately and steer innovation direction, it is important that we move away from our underbelly and actually start measuring.
Impossible? We don’t think so! Barbara will share the design challenges in Healthcare, where usability is central but also heaviliy regulated, and show a simple but brilliant method to actually measure the impact on UX without being intrusive.
Design Director, Global COE Lead Usability, Philips Experience Design
User Experience expert with a background in cognitive psychology and AI. Very experienced in Usability, UX methodology, design thinking and data strategy. Sincerely passionate about people and creating the magic (or rather, science) of an amazing experience. I enjoy spreading the word of the user in management, masterclasses and public speaking.