Awareness of the foundational pillars of psychology that underpin my approach.

Practical tools and tricks you can apply to your work to have more impact and influence.

An understanding of how a registered psychologist found his way into working at the intersection of design, human behaviour and technology.

Increased motivation to apply what you’ve learned to your work and life.

Plus a list of foundational books and resources you can use to help you along the way.

Learn the value of seeing the big picture through an overall experience scorecard.

Learn about different ways to measure and visualize the overall experience with a digital product.

Learn how leverage an experience scorecard within your organization to drive change.

You will learn more than 5 tools in our Magineering pyramid.

Attendees will get insights how to connect storytelling, customer journeys in offline and online touchpoints.

After the Masterclass you can describe and use the four dimensions of enthusiasm.

To optimize your sales you will create experiences with the six dimensions of persuasion.

Be able to understand design patterns and use cases for AI products, services, and platforms.

Understand AI design & validation methods, such as a confusion matrix, and how to apply them.

Have a toolkit with frameworks for AI-focused ideation and overcoming technical barriers (toolkit includes several canvas tools, ideation deck, and program workbook).

Gain confidence speaking about AI and its use cases (machine learning, deep learning, narrow vs. general).

Understand the ethical and business impacts of data bias on AI & machine learning algorithms.

How to set up a seat for design in the key decision-making tables.

Where to begin with practically setting up a high-performing in-house design team.

How to introduce design thinking as a mindset across a large established organization.

Description The rise of in-house Design Teams is being seen all around the world – with varying degrees of success. Martin will discuss how to approach scaling Design within an organisation for maximum impact, why that doesn’t always mean a larger team and what changes to your skillset will be required to be truly successful. [...]

Why we Make space for adjustments and incorporate feedback.

How to scope realistic goals & how to break the project into manageable parts.

How to ensure delivery of a quality product as quickly as possible.