Ulf Schubert

An invitation to rethink User Experience

Key Learnings

  • Broader understanding of User Experience.
  • Learn about the connection between UX and CX.


User Experience isn’t just about a person’s perception and responses that result from the use or anticipated use of a product, system or service, as defined in ISO 9241-210. User Experience that promotes corporate success is mostly the one that succeed in finding the right balance between people’s expectations and actual experiences. I would like to invite you to expand your view of UX.

Date: Thursday, January 1st


Ulf Schubert

Senior Head of UX and Touchpoint Experience, DATEV

CX Manager with broad experience in designing digital products. Expertise in empowering large enterprises to design successful products and to become customer-centered at scale.

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