Alessia Rullo

Make it happen


I will tell the story of the Advanced Design team that I have the privilege to lead and manage at Hp, whose scope is to create innovation by design.
I want to share the story, the risks, the challenges and future directions; The shift from being a concepts factory, to become a real change maker. This dimension is important now more than ever.
The idea is to have a talk with some interactive moments, to be able to trigger a conversation and potentially a powerful discussion.

Date: Thursday, January 1st


Alessia Rullo

CX Leadership, HP

I am a design lead of product and service solutions, combining strong expertise in Design Research, CX, Interaction and Service.
I have been leading creative teams over the last seven years, delivering to market successful solutions for professional production systems, enterprise workflows, customer care and support model, on demand consumers digital platforms and health care.
I am currently CX Design Manager at HP, Large Format Printing Solutions, to define and design the future product strategy for the business unit.

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